Home - Highland Group

People
Marketing
Technology

People

Effective people are a key success factor for every organisation, and to have effective people you need to identify:

- the skills and attributes that are needed by the organisation
- the skills and attributes that already exist in-house
- opportunities to better use the talents and capabilities of existing staff
- opportunities to develop existing staff to fill gaps
- needs that are best filled through recruitment
- the right people to recruit

Marketing

We specialize in getting your internet profile and marketing right. To get value from the internet you need a strong web presence that is aligned with your objectives, and this usually includes a website that is highly visible in search results. Some of the first questions we ask our clients include:

What are the objectives of your web presence?
Who do you expect to visit your website?
How do you expect them to find your website?
What do you want them to do when they arrive at your website?
What outcomes do you want from that?

Technology

Technology is a great enabler for more effective people and marketing, but the wrong or poorly implemented technology can be enormously counter productive. This is why Highland Group works across, and integrates, all three areas. We can evaluate, improve and develop both hardware and software. including:

- technology evaluation
- hardware and software design
- hardware and software development
- commercialization of all technology
- technical marketing

Sales Capability Profiling

Many of our clients have found that recruiting, training, managing, motivating, and retaining truly effective sales people is a major challenge. Genuine top performers are notoriously difficult to identify at interview, and it can take a very expensive year or more to determine their real world capabilities.

At Highland Group we have long term sales management experience, extensive behavioral profiling expertise, and a long standing fascination with the elusive attributes that make some individuals "natural" top performers in sales. We brought all this together to develop what we believe is the world's most effective predictor of sales performance: the Highland Sales Capability Profile (SCP)™

More About Sales Profiles >>

Sample Sales Profile Dimensions

Natural Ability Indicators 80%

Sales Outcome Focus 70%

Persistence and Process 60%

Interpersonal Skills 65%

Drive To Achieve 75%